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It would be difficult for Facebook to even know this was happening, and many companies would simply be kicked off Facebook once it had already harvested data. Though Facebook technically asks apps not to sell user information to data brokers, researchers say that enforcement is rare and that many fly-by-night companies have historically popped up, gathered information, and then sold that data (or sold the entire company itself) to marketing firms and data brokers. At its core, Facebook is an advertising platform that makes almost all of its money because it and the companies that use its platform know so much about you.įacebook continues to be a financially successful company precisely because its platform has enabled the types of person-specific targeting that Cambridge Analytica did. The point I am trying to make is that, though Cambridge Analytica’s specific use of user data to help a political campaign is something we haven’t publicly seen on this scale before, it is exactly the type of use that Facebook’s platform is designed for, has facilitated for years, and continues to facilitate every day. Just some of the apps that have access to at least some of my information.
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The implications of this debacle is about crystallizing the threat about how dangerous the information ecosystem is.” “Cambridge Analytica used an information extraction technique that was well-known to technologists for years. “You have to proceed on the assumption that this information has been extracted from you,” Woodrow Hartzog, author of Privacy’s Blueprint: The Battle to Control the Design of New Technologies, told me on the phone. Facebook did not respond to a request for comment for this article.
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But between the hundred apps I’ve given access to my Facebook, there’s a good chance at least one of them has sold my information to data brokers and ultimately used to target me on Facebook and elsewhere. I do not know what MetroGames-which has gone out of business-ultimately did with my data. We regard this as a benefit for the User.”
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The app was hosted by a company called MetroGames, whose privacy policy notes that the company “may also collect information about the User from other sources, such as newspapers, blogs, instant messaging services.” The privacy policy says it shared identifying personal information with third parties only when “permitted by the User” but also said that it used anonymized data regardless of a user’s settings: “We do this primarily for personalizing advertisements and promotions.
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